Recently, Bigger Better Brains and I launched the "This is not a..." campaign, highlighting that music learning is not just about music, but about learning how to learn.
We started with the violin, presenting it as a tool for cognitive enhancement, not just an instrument.
Hey music teacher!
Did you know that Bigger Better Brains creates advocacy tools to help you demonstrate the lasting value of music education?
The first two "This is not a..." posts have sparked great engagement, so we’ve created two versions: one that simply states "This is not a" for impact, and another that says "This is not just a" to be more inclusive.
These options allow communities to choose what resonates best with them.
Music learning has dual outcomes: the joy of creating art and the cognitive benefits that improve brain function over a lifetime.
The campaign has received positive feedback, with many appreciating the approach, though some feel music should be valued for its artistry alone.
Both views are valid, but depending on a person’s experience with music, one narrative may resonate more.
For those with little music experience, emphasizing cognitive benefits can make music education more relatable.
For those immersed in music, it’s easy to assume others understand its value, but that’s not always the case.
By using both narratives—music as art and as a cognitive tool—we can help more people grasp the profound impact of music learning. Imagine how the world could change if more people understood its full value.
Imagine if more people around the world had a deeper understanding of the many reasons why music learning is so impactful, how would our world be changed?
