Fill the Room, Strengthen Your Program, Build Lasting Support
The Concert Attendance Toolkit is your ready-to-use resource designed to help music educators get bigger and more consistent audiences and build stronger parent engagement. Whether you are trying to increase attendance, strengthen parent understanding of the value of music learning, or create a more connected music community, this toolkit equips you with practical tools and research-informed messaging to make every concert count.
Instead of hoping families will attend because their child is performing, this toolkit helps you communicate why concerts matter, showing parents how music learning supports cognitive development, academic growth and lifelong skills.
What’s Included
1 x Staff Professional Learning Activity
A guided activity designed to help your team reflect on concert attendance, parent engagement and how concerts can become powerful advocacy opportunities for your music program.
7 x Printable Parent Handouts
Clear, engaging handouts that help parents understand the broader benefits of music learning and why supporting concerts is an important part of their child’s musical journey.
5 x Shareable Research Bites
Short, evidence-based insights you can include in newsletters, emails and marketing materials to build wider understanding of how music learning strengthens brain development and learning outcomes.
1 x 6 Sequenced Professional Learning Activities from the BBB Make Concert Unmissable Book
Structured activities designed to help you rethink how concerts are positioned, promoted and experienced, helping your team build a culture where concerts become key community events.
5 x Ready-to-Read Concert Speeches
Thoughtfully written speeches that help you communicate the research and impact of music learning during concerts, turning performance moments into meaningful advocacy opportunities.
How to Use It
Use this toolkit in the lead-up to concerts to build excitement and understanding within your community. Share research bites in emails and newsletters, distribute parent handouts ahead of performances, and use the professional learning activities with your team to strengthen how concerts are planned and communicated. The ready-to-read speeches can be used during concerts to help audiences see the deeper impact of music learning.
Why It Works
Concerts are one of the most visible moments in a music program, but they are often treated purely as performances. This toolkit helps you transform concerts into advocacy opportunities where parents and the wider community learn about the real impact of music learning. When families understand the value behind the performance, attendance grows and support strengthens.
Equip your program with the Concert Attendance Advocacy Toolkit and turn every concert into a moment that inspires, educates and builds lasting support.
Love this toolkit? Get one every month with BBB+
If this toolkit is valuable to you, imagine receiving one like it every month. BBB+ members receive a brand-new advocacy toolkit monthly, plus access to over 500 evidence-based resources designed to strengthen music programs.
For less than the cost of two standalone toolkits, you can unlock a full year of strategic support for your music program.
Click here to learn more about BBB+ and start your membership today.
Fill the Room, Strengthen Your Program, Build Lasting Support
The Concert Attendance Toolkit is your ready-to-use resource designed to help music educators get bigger and more consistent audiences and build stronger parent engagement. Whether you are trying to increase attendance, strengthen parent understanding of the value of music learning, or create a more connected music community, this toolkit equips you with practical tools and research-informed messaging to make every concert count.
Instead of hoping families will attend because their child is performing, this toolkit helps you communicate why concerts matter, showing parents how music learning supports cognitive development, academic growth and lifelong skills.
What’s Included
1 x Staff Professional Learning Activity
A guided activity designed to help your team reflect on concert attendance, parent engagement and how concerts can become powerful advocacy opportunities for your music program.
7 x Printable Parent Handouts
Clear, engaging handouts that help parents understand the broader benefits of music learning and why supporting concerts is an important part of their child’s musical journey.
5 x Shareable Research Bites
Short, evidence-based insights you can include in newsletters, emails and marketing materials to build wider understanding of how music learning strengthens brain development and learning outcomes.
1 x 6 Sequenced Professional Learning Activities from the BBB Make Concert Unmissable Book
Structured activities designed to help you rethink how concerts are positioned, promoted and experienced, helping your team build a culture where concerts become key community events.
5 x Ready-to-Read Concert Speeches
Thoughtfully written speeches that help you communicate the research and impact of music learning during concerts, turning performance moments into meaningful advocacy opportunities.
How to Use It
Use this toolkit in the lead-up to concerts to build excitement and understanding within your community. Share research bites in emails and newsletters, distribute parent handouts ahead of performances, and use the professional learning activities with your team to strengthen how concerts are planned and communicated. The ready-to-read speeches can be used during concerts to help audiences see the deeper impact of music learning.
Why It Works
Concerts are one of the most visible moments in a music program, but they are often treated purely as performances. This toolkit helps you transform concerts into advocacy opportunities where parents and the wider community learn about the real impact of music learning. When families understand the value behind the performance, attendance grows and support strengthens.
Equip your program with the Concert Attendance Advocacy Toolkit and turn every concert into a moment that inspires, educates and builds lasting support.
Love this toolkit? Get one every month with BBB+
If this toolkit is valuable to you, imagine receiving one like it every month. BBB+ members receive a brand-new advocacy toolkit monthly, plus access to over 500 evidence-based resources designed to strengthen music programs.
For less than the cost of two standalone toolkits, you can unlock a full year of strategic support for your music program.
Click here to learn more about BBB+ and start your membership today.
