What’s getting in the way of recruitment in 2025?

Is it just us, or is it getting harder to keep students engaged in music learning, let alone bring new ones in?

Whether your school year is winding down or just halfway through, recruitment isn’t a one-time event—it’s an ongoing mindset. Every class, ensemble, concert, or casual conversation is a chance to advocate for music learning. And in 2025, we need to use every opportunity we have to share its value—clearly, confidently, and often.

Today’s students are navigating a world of distractions, stress, and shifting priorities. They crave connection. They need safe spaces to express themselves. Music learning can offer all of that—but only if they see it, feel it, and believe it.

At the same time, parents are asking important questions. They want to know the return on investment:
Will this help my child grow? Will it make them happy? Confident? Focused?

Every school, every community, every family is different. But one thing stays the same: when students and families understand the full value of music learning, they’re more likely to stick with it—and programs are more likely to grow.

Practical Recruitment Ideas & Advice for Teachers

If recruitment feels harder than ever, you're not imagining it. But here are five powerful ways you can respond—starting now.

1. Build belonging before sign-ups
Recruitment starts long before permission forms are handed out.

• Invite younger students to observe or join a rehearsal.

• Pair new or potential students with experienced ones as mentors.

• Showcase student voices with a “Why I Choose Music Learning” display or video wall.

2. Equip students to be your advocates
Let your current students help spread the message.

• Ask them: “How has music helped you grow this year?”

• Feature student quotes or short video clips on your socials or school screens.

• Challenge students to bring a friend for a “trial rehearsal” or “music buddy day.”

3. Involve families in meaningful ways
Parents shape decisions—and they need to see the bigger picture.

• Use our parent-teacher handouts during interviews, concerts, or with reports.

• Host a short “Why Music Matters” info session before a performance.

• Share stories of perseverance, confidence, and progress—not just results.

4. Make the invisible visible
Help families understand the process, not just the product.

• Share “before and after” videos to show student growth.

• Post photos of students practicing, rehearsing, and reflecting.

• Use language that highlights life skills: confidence, focus, grit, belonging.

5. Reframe commitment as a strength
Push back against the idea that quitting is normal or expected.

• Talk openly about how music learning builds resilience and identity.

• Reinforce that students don’t have to be the best to belong.

• Show that sticking with something—especially when it’s hard—is a superpower.

  Keep the Conversation Going

  We know there’s no one-size-fits-all answer. Every school, every student, every context is different. But what we all need is stable recruitment, long-term engagement, and program growth. And that starts with intentional, everyday advocacy for music learning.

  Need support with these conversations?
  Our downloadable parent-teacher handouts are designed to help you advocate for music learning in clear, confident ways.