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Learn how to share the importance of your music program in a way that finally lands.
Build powerful advocacy from the inside out. The Music Advocacy Method Course helps school and music program communities craft research-informed messaging that resonates with students, parents, colleagues, school leaders, funders and policy makers. Whether you’re looking to grow enrolments, boost recognition, or build a stronger support base, this course gives you the structure, guidance and tools you need to speak with clarity and confidence.
What’s Included
3 x 30‑minute Webinars and 3 x 30‑minute Live Chats with Dr Anita Collins
Learn directly from world-renowned music education advocate Dr Anita Collins as she guides you through each stage of building an impactful advocacy campaign tailored to your own school or program.
Weekly Exercises Based on the BBB+ Advocacy Method
Hands-on tasks designed to help you identify misconceptions, map your key audiences and craft messages that work.
Downloadable Workbook and Planning Templates
Structured resources to guide your thinking, shape your language and develop your strategy.
Access to Webinar Recordings for 3 Months
Revisit each session in your own time to reinforce your learning and refresh your message development.
3 Months of Premium BBB+ Membership
Gain full access to the entire BBB+ library of over 500 evidence-informed advocacy tools and resources to support your work during and after the course.
Certificate of Completion
Document your professional learning and add to your teaching portfolio.
Return Access at a Discounted Rate
Completed the course but want to run a new campaign next year? Come back for just $50, saving you time and money.
What You Will Learn
Use the course content and templates to identify misconceptions about music learning in your context, understand what drives them, and reshape the conversation. Build your messaging for a range of uses, from concerts and parent nights to emails, newsletters, staff briefings and school marketing materials. Whether you’re presenting in person or posting online, your messages will be grounded in evidence and tailored to connect.
Why the Method Works
People may support music learning in theory, but rarely understand its full impact. This course helps you move beyond assumptions by providing the latest research and practical tools to communicate clearly and persuasively. When communities understand the true value of music learning, they become your greatest advocates.
Who Would Benefit from the Course
Classroom and ensemble music teachers
Instrumental teachers
School music coordinators and department heads
Studio and small business music program owners
Leaders of school or community music programs
Anyone seeking to strengthen support for music learning in their community
The Music Advocacy Method Course empowers you to lead with research, speak with clarity and inspire meaningful change for your program and your students.
Learn how to share the importance of your music program in a way that finally lands.
Build powerful advocacy from the inside out. The Music Advocacy Method Course helps school and music program communities craft research-informed messaging that resonates with students, parents, colleagues, school leaders, funders and policy makers. Whether you’re looking to grow enrolments, boost recognition, or build a stronger support base, this course gives you the structure, guidance and tools you need to speak with clarity and confidence.
What’s Included
3 x 30‑minute Webinars and 3 x 30‑minute Live Chats with Dr Anita Collins
Learn directly from world-renowned music education advocate Dr Anita Collins as she guides you through each stage of building an impactful advocacy campaign tailored to your own school or program.
Weekly Exercises Based on the BBB+ Advocacy Method
Hands-on tasks designed to help you identify misconceptions, map your key audiences and craft messages that work.
Downloadable Workbook and Planning Templates
Structured resources to guide your thinking, shape your language and develop your strategy.
Access to Webinar Recordings for 3 Months
Revisit each session in your own time to reinforce your learning and refresh your message development.
3 Months of Premium BBB+ Membership
Gain full access to the entire BBB+ library of over 500 evidence-informed advocacy tools and resources to support your work during and after the course.
Certificate of Completion
Document your professional learning and add to your teaching portfolio.
Return Access at a Discounted Rate
Completed the course but want to run a new campaign next year? Come back for just $50, saving you time and money.
What You Will Learn
Use the course content and templates to identify misconceptions about music learning in your context, understand what drives them, and reshape the conversation. Build your messaging for a range of uses, from concerts and parent nights to emails, newsletters, staff briefings and school marketing materials. Whether you’re presenting in person or posting online, your messages will be grounded in evidence and tailored to connect.
Why the Method Works
People may support music learning in theory, but rarely understand its full impact. This course helps you move beyond assumptions by providing the latest research and practical tools to communicate clearly and persuasively. When communities understand the true value of music learning, they become your greatest advocates.
Who Would Benefit from the Course
Classroom and ensemble music teachers
Instrumental teachers
School music coordinators and department heads
Studio and small business music program owners
Leaders of school or community music programs
Anyone seeking to strengthen support for music learning in their community
The Music Advocacy Method Course empowers you to lead with research, speak with clarity and inspire meaningful change for your program and your students.
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