The evidence behind everything you teach, in one book

From Dr Anita Collins, music educator and creator of the TED-Ed video watched 17+ million times, translating the world's neuroscience research into the case for music education and the strategies to bring it into your teaching.

You already know music changes your students. The Music Advantage gives you the research that proves it. Because Anita explains the science through real-life stories, it reads like a good conversation rather than a textbook. Use it to advocate for your program, win over parents and leadership, and sharpen what you do in the classroom.

WHAT YOU GET

• The complete book, 260 pages

• Easy to read: the neuroscience explained through real classroom and family stories

• Practical strategies you can apply across any age you teach, from birth to the teenage years

CHOOSE YOUR EDITION

• Global edition: for readers outside the US

• US edition: US terminology and examples

• Signed copy: personally signed by Dr Anita Collins [while stocks last]

HOW TEACHERS USE IT

• Advocacy: make the evidence-based case to school leadership for funding and keeping your program

• Parent conversations: answer "is it really worth it?" with authority at enrolment and parent nights

• In the classroom: practical strategies, from clapping to help a struggling reader, to ensemble play for concentration and social skills

• Professional development: deepen your grasp of the "why" behind your teaching, or read it as a department

WHY IT WORKS
Written by Dr Anita Collins and grounded in research from leading neuromusical scientists worldwide, so when you make the case for music you are standing on the science, not opinion. And the real-life stories mean you will actually enjoy reading it.

"This book is my bible. I have so many highlights and pages flagged that I can use with parents and for quotes in emails." Kirsten, Music Teacher.

COMMON QUESTIONS

• Which edition should I choose? Global for outside the US, US edition for US spelling and examples.

• Is it a hard read? Not at all. Anita uses real-life stories to make the science clear and enjoyable.

• What ages does it cover? Birth to the 18 years, useful whatever level you teach.

Add to cart NOW. Put the evidence for music behind your program today.

KEEP THE ADVOCACY GOING
BBB+ gives music teachers everything they need to make the case for music all year round:

• A new advocacy toolkit every month

• A library of 500+ tools and resources

• Exclusive student exercises and advocacy materials

• Member discounts

See what members get HERE

Make the case for music, without saying a word

A set of classroom-ready posters that connect each instrument family to the cognitive, social and academic benefits of learning music, so the value of your program is visible to every student, parent and leader who walks past.

This is more than decoration. Each set turns your studio, classroom or foyer into everyday advocacy, translating the research behind music education into something people take in at a glance. Use them to start conversations, win support, and keep the case for music in front of the people who fund and shape your program.

WHAT YOU GET

• 5 posters per set, sized A3

• A free bonus poster with every set

• Printed on durable 200gsm stock with a glossy finish

• Customisable wording: choose the message that suits your audience when you order

CHOOSE YOUR SET

• String set: violins, cellos and more, and how they build focus, memory and emotional growth.

• Wind set: flutes, clarinets and saxophones, and their impact on brain development.

• Brass set: trumpets, trombones and tubas, and their role in discipline and teamwork.

• Percussion set: drums and cymbals, and how they sharpen coordination and concentration.

• Contemporary set: how making music builds persistence and resilience.

• Early Childhood set: how early music supports neural development and motor skills.

• Junior Musician set: how learning music strengthens cognitive connectivity.

Not sure where to start? Start with the set that suits the students you teach.

Want more than one? The Orchestra Set - "This is not..." Posters brings four sets together for $150, saving you $70 versus buying them separately at $55 each. CLICK HERE

HOW TEACHERS USE THEM

• On the studio or classroom wall as everyday, passive advocacy

• In the foyer, at concerts and on enrolment nights to make the case to parents

• In a budget or funding submission, the evidence for leadership at a glance

• As conversation starters with students, parents and school administrators

WHY IT WORKS
Decision-makers fund what they understand. These posters translate the research into a single glance, so you spend less time defending your program and more time teaching.

"These posters look so good we have framed them and put them all along the music corridor. Students stop to read them all the time." Jeremy, Secondary School Teacher.

COMMON QUESTIONS

• How many posters are in a set? Five posters per set.

• What size are they? A3.

• Can I change the wording? Yes, choose the message that suits your audience when you order.

• Which set should I start with? Start with the set that suits the students you teach. If you want more than one section, the Orchestra Set - "This is not..." Posters bundles four sets for $150 and saves you $70. CLICK HERE

Add to cart NOW. Start turning your walls into your strongest advocate for music.

KEEP THE ADVOCACY GOING
BBB+ gives music teachers everything they need to make the case for music all year round:

• A new advocacy toolkit every month

• A library of 500+ tools and resources

• Exclusive student exercises and advocacy materials

• Member discounts

See what members get HERE

Make the case for music in the early years, at a glance

A ready-to-share digital campaign that turns the research behind early childhood music learning into nine professional visuals, so parents and leaders see music as essential to school readiness and brain development.

Looking for a clear, compelling way to show how music learning strengthens early childhood development? This campaign helps educators, early learning centres, school leaders and music teachers communicate the research behind music in the early years. Nine research-driven visuals make it easy to advocate for music as a foundational tool for school readiness and early brain development, covering language development, numeracy growth, self-regulation, executive functioning and neural development, so your community understands that music is not an extra, it is essential.

WHAT YOU GET
An instant digital download, ready to share straight away, including:

• 9 high-impact digital images: each presents a powerful early learning research statistic connected to music learning, making complex neuroscience simple and persuasive.

• 3 pages of accompanying research notes (new): the neuroscience behind each visual, a simple "how to explain it to parents" section, and the original research source for further reading.

• Optimised resolution: sized at 810px by 810px, clear and professional across every digital platform.

• Instant download: immediate access on purchase, with no editing or design work required.

WHAT IT HELPS YOU DO

• Increase enrolments in your early years program

• Build parent confidence in music learning

• Strengthen leadership understanding of your program

• Communicate the research with clear, credible language

HOW TO USE IT
Share the visuals across social media, newsletters, parent communications, enrolment campaigns and school presentations. Use the accompanying notes to explain the science with confidence in conversations with parents and staff.

WHY IT WORKS
When families and leaders understand how music supports early literacy, numeracy and self-regulation, participation becomes easier and support grows stronger. This campaign gives you the visuals and the evidence to lead the conversation.

"I have been surprised how much the numbers have mattered to parents. They remember them, even quote them back to me, and that’s when a great conversations begins.” Kate, Independent Early Childhood Owner and Director.

COMMON QUESTIONS

• Is it digital? Yes. Instant download, ready to share, with no editing or design work required.

• What size are the images? 810px by 810px, sized for social media and digital platforms.

• What is included? Nine research visuals plus three pages of accompanying research notes.

• Where can I use them? Social media, newsletters, parent communications, enrolment campaigns and presentations.

Add to cart NOW. Start leading the conversation about music in the early years.

WANT EVEN MORE TOOLS LIKE THIS?
Join BBB+ Premium Annual and unlock instant access to over 500 expertly designed, evidence-based advocacy tools, including digital campaigns just like this one, plus a brand-new advocacy toolkit every month. Whether you are strengthening your early learning program or building whole-school understanding, BBB+ gives you the strategic advantage all year round.
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Explore BBB+ Premium Annual and start advocating with confidence

Introducing ‘Imagine a... Parent Handout Digital Download’.

Empower parents with the insights they need to fully appreciate the benefits of music education for their children with our ‘Imagine a... Parent Handout Digital Download’. These handouts are meticulously designed to help music teachers communicate the extensive advantages of learning music, not only within academic realms but also in personal and professional development.

What’s Included?

• 14 A4 Printable Pages: Each page is crafted to outline key points about how music education positively impacts students. The set includes both color and vibrant black and white options, ensuring they are suitable for different printing preferences.

• Comprehensive Content: The handouts cover a range of topics to help parents see the bigger picture, including how music education contributes to:

  • Improved academic performance

  • Enhanced professional skills

  • Development of qualities valued in employees (such as teamwork, persistence, and creativity)

  • Increased brain function and cognitive capacity

Features:

• Ready to Print: Designed for your convenience, these handouts are ready to print right from your own printer or at a professional print shop.

• Engaging Design: The handouts are visually appealing, making the information accessible and engaging for parents.

• Versatile Use: Ideal for parent-teacher meetings, open house events, music recitals, or as a take-home resource for students to share with their families.

Benefits:

• Enhance Parental Support: By providing clear and concise information, these handouts help parents understand the value of sticking with music education and supporting their child’s musical journey.

• Strengthen Home-School Connection: These handouts serve as a tool to bridge gaps between school music programs and home, fostering a stronger support system for students.

• Promote Music Advocacy: Use these handouts to advocate for your music program, highlighting the multifaceted benefits of music education.

Equip yourself with "Printable Parent Handouts (Imagine)" to effectively communicate the significant impact of music education. Hand these out to help parents understand and support their children’s musical endeavors, ultimately enhancing the educational experience and fostering a supportive community around your music program.

Looking for more instantly downloadable tools to help you advocate for music learning?
Invest in a BBB+ membership today and unlock over 500+ evidence-based resources just like this one for as little as $8 per month, saving you thousands of dollars compared to purchasing these products individually, and saving you countless hours searching for the right tools. Get immediate access to this must-have membership and so much more, all in one smart investment!

Help students turn struggle into progress

A practical toolkit that helps music teachers show students what to do when learning gets hard, so getting stuck becomes part of the learning process rather than a reason to stop.

Learning music is full of moments when things don’t work straight away. A note won’t sound right, a rhythm won’t settle, or something that worked yesterday suddenly feels difficult today.

The Productive Struggle Toolkit gives teachers, students and parents practical strategies for navigating these moments. Students learn to stay with a challenge, notice what happened, change their approach, try again and know when to come back later — building a process they can use whenever they get stuck.

WHAT YOU GET

• 19-page Productive Struggle Book – practical guidance to help you understand productive struggle and teach students how to work through difficult learning moments.

• 1 Six Habits for Students Poster – a visual reminder of the productive struggle cycle and what students can do when they get stuck.

• 1 Printable Handout for Instrumental Teachers – practical prompts and strategies to use when students are struggling during lessons.

• 4 Printable Parent Handouts – help families support productive struggle at home, with practical language they can use during music practice.

• 7 Printable Music Learning Habits Cards – quick, student-friendly strategies students can reach for when they don’t know what to try next, including narrowing their attention, making a challenge smaller, changing their approach and slowing things down.

WHAT IT HELPS YOU DO

• Give students practical strategies for what to do when they get stuck

• Turn mistakes and difficult moments into opportunities for learning

• Help students notice what happened before simply trying again

• Teach students to make challenges smaller and more manageable

• Encourage students to change their approach when something isn’t working

• Build more purposeful practice habits

• Give parents practical language to support music practice at home

• Help students recognise that getting stuck doesn’t mean learning has stopped

HOW TO USE IT

Introduce the six Productive Struggle habits to your students, then bring them into everyday lessons and practice.

When a student gets stuck, use the prompts and activities to help them notice what happened, choose a change, test it and decide what to do next. Keep the Music Learning Habits Cards nearby so students can choose a strategy themselves, and share the parent handouts to extend the same language into home practice.

WHY IT WORKS

Students don’t just need encouragement to “keep trying.” They need strategies for how to keep learning when something feels difficult.

Productive struggle teaches students that difficulty is a normal part of music learning. Instead of repeating the same attempt or seeing being stuck as failure, students learn to notice, adjust, test and keep moving forward.

Stuck isn’t stopped. It’s about finding your next move.

COMMON QUESTIONS

• What is productive struggle? It’s helping students learn how to respond when something is difficult rather than immediately giving up or relying on someone else to solve it.

• Who is this toolkit for? Music teachers, instrumental teachers and parents who want practical ways to support students through challenging learning moments.

• What ages can I use it with? The strategies can be adapted across different ages and stages of music learning.

• How do I use the Music Learning Habits Cards? Keep them accessible during lessons or practice and encourage students to choose a card when they’re stuck. Each gives them a simple action or question to help them find their next move.

• Can I share resources with parents? Yes. The toolkit includes four printable parent handouts designed to help families support productive struggle during music practice.

• Is this a digital product? Yes. The toolkit is an instant download with printable resources.

Add to cart NOW. Give your students the tools to know what to do when learning gets hard.

LOVE THIS TOOLKIT? GET A BRAND-NEW ONE EVERY MONTH

This toolkit is $50 on its own. BBB+ Premium Toolkit and Premium Annual members receive a brand-new toolkit straight to their inbox free every month, plus access to over 500 evidence-based resources.

Join as a Premium Toolkit member for $60 a year, just $5 a month, and get a new toolkit every month plus the full resource library. That is less than the cost of two standalone toolkits for a whole year of support.

Want everything BBB+ offers? Premium Annual is 50% off right now.

Become a BBB+ Premium Toolkit member today CLICK HERE

Get 50% off Premium Annual CLICK HERE

Why pay $50 for one toolkit when you can access them all for just $5/month?

Not Sure How Healthy Your Music Program Really Is?

The Vitals Check Toolkit helps you take a step back and assess the overall health of your music program. Identify strengths, uncover warning signs and gain a clearer understanding of what's working, what's at risk and where to focus your attention next.

Designed around a practical health-check framework, this toolkit provides the tools, reflection activities and reporting resources needed to move from assumptions to informed action.

What’s Included

• 3 x Professional Learning Activities
  Structured reflection activities designed to help you analyse results, identify priorities and plan next steps.

• 8-Page Music Program Health Check
  A practical assessment tool to evaluate key areas of your music program and identify healthy signs and warning signs.

• 9-Page Music Program Vitals Check
  A deeper diagnostic tool exploring the core indicators that contribute to a thriving and sustainable music program.

• 4-Page Music Program Results Summary
  A guided framework to help interpret findings, identify patterns and document priorities for future action.

• 6 x Music Learning Helps Careers Posters
  Research-informed advocacy posters that help communicate the broader value of music learning to students, parents and school communities.

What It Helps You Do

• Assess the overall health of your music program

• Identify strengths worth celebrating

• Spot warning signs before they become bigger challenges

• Prioritise areas for improvement

• Support planning and decision-making with evidence

• Strengthen advocacy and communication around your program

How to Use It

Use this toolkit to guide conversations with students, parents, and colleagues. Display posters in your classroom and around the school to spark thinking, and use the books to support discussions, planning, and decision-making.

Why It Works

The most successful music programs don't just work hard, they regularly check their health. The Vitals Check Toolkit provides a structured way to reflect, review and respond, helping you make informed decisions that support the long-term growth, sustainability and impact of your music program.

Love this toolkit? Get one every month with BBB+

If this toolkit is valuable to you, imagine receiving one like it every month. BBB+ members receive a brand-new advocacy toolkit monthly, plus access to over 500 evidence-based resources designed to strengthen music programs.

For less than the cost of two standalone toolkits, you can unlock a full year of strategic support for your music program.

Click here to learn more about BBB+ and start your membership today.

Turn parents into champions of your music program

A set of 14 ready-to-print handouts that give parents of 8 to 18 year olds the clear, credible case for music education, so they understand its value and get behind their child's musical journey.

Parents are your program's biggest ally, once they understand what music really gives their child. These handouts do that work for you. Written for music teachers to share with families, they set out the benefits of music education for 8 to 18 year olds, well beyond academic results, so parents recognise, support and champion their child's music learning.

WHAT YOU GET
An instant digital download, ready to print at home or a print shop, including:

• 14 A4 printable pages, each outlining a key point on how music education impacts students

• Two versions: full colour and elegant black and white, to suit any printer or setting

• Content that covers the full picture: academic performance, professional skills, qualities like teamwork, persistence and creativity, and stronger brain and cognitive function

WHAT IT HELPS YOU DO

• Win parental support for your music program

• Strengthen the home-school connection

• Give parents clear, credible reasons to back music

• Advocate for music's place in the curriculum

HOW TO USE IT
Hand them out at parent-teacher meetings, open house events and recitals, or send them home for students to share with their families. Print in colour for display, or black and white for everyday handouts.

WHY IT WORKS
Parents support what they understand. When families see the full value of music, from academic gains to teamwork, persistence and creativity, they become active champions of your program rather than passive observers.

"I gave these out as parents came into the introductory session for our string program, and I saw them all reading, then swapping with each other to get different information. I have never had such an engaged group of parents.” Malik, Primary School String Co-ordinator

COMMON QUESTIONS

• Is it digital? Yes. Instant download, ready to print at home or a print shop.

• How many pages? 14 A4 pages, supplied in both full colour and black and white.

• What ages is it for? Parents of students aged 8 to 18.

• Where do teachers use it? Parent-teacher meetings, open houses, recitals and as a take-home resource.

Add to cart NOW. Turn your parents into your program's biggest advocates.

KEEP THE ADVOCACY GOING
BBB+ gives music teachers everything they need to make the case for music all year round:

• A new advocacy toolkit every month

• A library of 500+ tools and resources

• Exclusive student exercises and advocacy materials

• Member discounts

See what members get HERE

End the clash between music and sport

A ready-to-use toolkit that helps you move beyond the music-versus-sport conflict and build pathways where students can succeed at both.

Music and sport are so often positioned in competition, but they do not have to be. With the right approach they work together to support student wellbeing, engagement and long-term development. This toolkit gives you practical, ready-to-use resources to navigate those conversations and build more balanced pathways for your students, so no one has to choose.

WHAT YOU GET
A complete digital toolkit you download and print, including:

• 17 "Wanna Be Like" printable posters: student-focused visuals that connect music learning with high-performing athletes and relatable role models.

• 10-page "Why Music and Sport Matters" book: research-informed messaging to communicate the value of both to students, parents and staff.

• 7-page "Making Music and Sport Work" book: practical strategies to help you support students managing both commitments.

• 15-page "Balancing Music and Sport" book: a deeper resource to guide conversations, expectations and long-term planning.

• 4 "Imagine an Athlete" printable posters: thought-provoking visuals that challenge assumptions and broaden how students see identity and success.

WHAT IT HELPS YOU DO

• Reduce conflict between music and sport commitments

• Support students to succeed in both areas

• Strengthen communication with parents and staff

• Build a more balanced and supportive school culture

HOW TO USE IT
Use it to guide conversations with students, parents and colleagues. Display the posters in your classroom and around the school to spark thinking, and use the books to support discussions, planning and decision-making.

WHY IT WORKS
When music and sport are no longer seen as competing priorities, students do not have to choose. This toolkit helps you create clarity, alignment and understanding, so students stay engaged, supported and successful across both.

"I have this fight every year, and every year my music program loses out. Thank you so much for making this toolkit, this year I am going to be ready" Poppy, Head of Co-Curricular Music.

COMMON QUESTIONS

• Is it digital? Yes. Download and print the resources for your classroom and school.

• What is included? Five printable resources: 21 posters across two sets and three books covering the why, the how and the planning.

• Is it free with membership? Yes. BBB+ Premium Toolkit and Premium Annual members receive this toolkit, plus a brand-new one every month, straight to their inbox.

Add to cart NOW. Give your students a way to thrive in both music and sport.

LOVE THIS TOOLKIT? GET A BRAND-NEW ONE EVERY MONTH
This toolkit is $50 on its own. BBB+ Premium Toolkit and Premium Annual members receive a brand-new toolkit straight to their inbox free every month, plus access to over 500 evidence-based resources.
Join as a Premium Toolkit member for $60 a year, just $5 a month, and get a new toolkit every month plus the full resource library. That is less than the cost of two standalone toolkits for a whole year of support.
Want everything BBB+ offers? Premium Annual is 50% off right now.
Become a BBB+ Premium Toolkit member today CLICK HERE
Get 50% off Premium Annual CLICK HERE